Optoro Launches New Discount Wholesale Marketplace, BULQ.com

Optoro Launches New Discount Wholesale Marketplace, BULQ.com

Company Expands Solution with Direct-From-Retailer Offering


Optoro, the leading platform for returned and excess inventory, today launched its new B2B wholesale marketplace, BULQ.com. BULQ offers resellers and recyclers an easy and reliable way to source discount inventory and parts, including overstock, returned, refurbished and excess inventory, directly from retailers -- in bulk.


“As Optoro continues to deepen our relationships with the nation’s largest retailers, we found that many want an efficient solution for selling inventory to the wholesale market,” said Adam Vitarello, Optoro’s Cofounder and President. “BULQ.com’s revolutionary new approach captures greater value by providing small-to-medium resellers easy access to inventory previously only available to the largest liquidators.”


BULQ.com is Optoro’s first wholesale e-commerce website. The new site offers benefits for both retailers and purchasers, including:


  • Guaranteed manifests. BULQ.com guarantees a 98% accuracy in the products purchased, which means buyers no longer shoulder the risk associated with sourcing liquidation inventory.

  • Hassle-free shipping.  BULQ.com handles all logistics from affordable, flat-rate shipping to real-time tracking and reliable delivery, even to residences.

  • Dedicated support. BULQ.com offers a dedicated customer service team, seven days a week, to answer any questions about the inventory.





Over the past few years, Optoro’s clients, which include many of the nation’s top 50 retailers, expressed a need for a new and efficient wholesale e-commerce platform. Through BULQ.com, these retailers are able to target a whole new segment of buyers, expanding the business’s reach to resellers and increasing recovery value. In addition, BULQ.com is powered by superior data analytics and pricing algorithms that optimize sell-through for retailers and ensure higher returns.


BULQ.com also benefits entrepreneurs and small business owners by offering them an easy way to source discount inventory from leading retailers. Individual resellers can shop by category, including Electronics, Home & Garden, Clothing & Accessories, Toys & Baby Goods, Health & Fitness, and more. BULQ.com serves as a complement to Optoro’s consumer-facing site, BLINQ.com, which enables savvy customers to find great deals on top brands.


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29 Sep 2015

By Alexia Sikora